15.5.2025

We Assisted CLJ Invest Oy in the Ownership Transfer of Marketing Agency i2

i2 is an agency specializing in strategic marketing and creative design, with offices in Helsinki and Tampere.

Lindblad & Co Oy assisted CLJ Invest Oy in the ownership transfer of Marketing Agency i2 Oy. As part of the arrangement, CLJ Invest Oy acquired a majority stake in i2 Oy, ensuring that shareholders’ agreements were updated to reflect the new situation. CLJ Invest Oy’s CEO, Christel Lindqvist-Jauhiainen, shares insights on the collaboration.

“Lindblad did excellent marketing. I found the firm through a Google search and ended up on their website. I came across their materials and started to get the impression that they had the right expertise. That’s how things got started. I reached out and we got to work”, Lindqvist-Jauhiainen says.

A Clear Process from the Start

“The first thing I received from Lindblad was a memorandum on what to consider in an ownership arrangement until the specifics were clarified. I also received clear guidance throughout the process – not once did I feel that the overall picture was overwhelming”, Lindqvist-Jauhiainen reflects. “On the contrary, I always felt that the process was well-managed and progressing smoothly.”

Lindblad’s Team Assisted Both the Buyer and the Seller on a Tight Schedule

“Our timeline was, to put it bluntly, quite terrible. We wanted to complete the arrangement quickly by the end of the accounting period, and Lindblad’s team was able to meet this challenge. Both the share purchase, including insurance, and the renewal of shareholder agreements with the remaining minority shareholders were completed exactly as planned.

“From the perspective of a smooth transaction, it was beneficial that Linblad’s team also explained to the sellers why each document was necessary and clarified the meaning of various clauses”, Lindqvist-Jauhiainen reflects and continues: “Additionally, it was helpful to have Markku’s support in reinforcing that this is now my company and that I am the one setting its direction after the arrangement.”

“At the same time, I received assistance in preparing the necessary changes within the acquired company. I got the impression that they genuinely wanted to set things on the right track for me and my company – not just get the documents signed.”